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The obtaining of the IGP for Cieza Peach increase its commercial projection (24/06/2009)

Murcia ASAJA agrarian organization believes "it is necessary to increase investment in promoting Peach Cieza and to achieve this, the most valuable weapon with which farmers have is to obtain the Protected Geographical Indication (PGI) as guarantee differentiation in national and international markets. "

That recognition is to be covered under the umbrella provided by the IGP as a quality, a fact that translates into benefits for the producer of this fruit to improve, significantly, its marketing opportunities.

Murcia, June 24, 2009 - For ASAJA Murcia one of the best support for the Peach Cieza consolidation as brand is gaining recognition in the figure as Protected Geographical Indication (PGI).

One issue, which is already working the Ministry of Agriculture and Water, "which will significantly improve the business projections, both nationally and internationally, for this fruit," according to its secretary general, Alfonso Gálvez Caravaca.

The goal with these certificates is to protect and differentiate quality regional production in third countries and penalize the highest quality, providing a stimulus for the sector effectively and to encourage consumer purchase desire.

Obtaining this qualification is "endorsing the effort by the farmer takes Murcia for generations in terms of improved farming techniques that respect the environment, reduced use of agrochemicals, research more attractive variety of other consumer or latest bid to boost organic farming. "

The owner of Murcia BDA believes that "the sum of these implementations will lead to Peach Cieza to improve in terms of competitiveness and marketing.

In addition, you can not leave out the excellent qualities of this product, which stands for quality and flavor, making it a guarantee of sales compared to other products. "

Therefore, "Cieza must seize the many cultures of peach that has the characteristics that make it unique and its commitment to innovation as the best tools when promoting the peach" in the words of Gálvez Caravaca.

The Murcia Region is the second largest producer of peaches in Spain, with an area of 14,560 hectares of crops and a production of 280,000 tonnes, while Cieza is the first municipality in Spain dedicated to this fruit spread to bone, with 5,000 hectares and an average production of 100,000 tons.

Source: ASAJA Murcia

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