Portal de Cieza
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The objective is to associate the sport of basketball with the recycling of glass containers and the care of the planet, since Cieza is a city in which sport is important for the personal development of citizens
The effort of the neighbors will be rewarded with the reform of a municipal track with recycled glass for those who recycle more glass
Ecovidrio, the non-profit entity responsible for the management of the recycling of glass container waste deposited in containers throughout Spain and the Government of the Region of Murcia, with the collaboration of the Basketball Federation of the Region of Murcia , and the participation of the City Council Cieza, have launched a new campaign that seeks to relate healthy lifestyle habits, such as sports, with other healthy habits for our planet, such as glass recycling.
The objective of this initiative is to increase the amounts of glass containers that are collected in the igloos, raising awareness of the importance of recycling, while promoting the practice of basketball and the values ​​that this sport has associated such as companionship and Collaboration, teamwork.
To achieve this, Ecovidrio and the Autonomous Community have devised a campaign that will be carried out in the 12 most populous municipalities in the Region from today until next December and will consist of the distribution of five original igloos in the form of a ball of Rotating basketball in the most central areas of three municipalities every week.
At the end of the campaign, those municipalities that have collected more glass containers in these particular igloos and have spread the campaign better, will be rewarded with the reform of one of their municipal tracks with recycled glass material, the first of these characteristics that will be in the region.
Basketball is a sport where teamwork, coexistence and solidarity are fundamental.
These are values ​​shared by recycling, where only among all of us can we preserve the environment and save the planet.
The campaign was presented in Murcia, by the Minister of Water, Agriculture, Livestock, Fisheries and Environment, Antonio Luengo Zapata, the President of the Basketball Federation of the Region of Murcia, Juan Carlos Hernández González, and the Zone Manager of Ecovidrio, Roberto Fuentes Catalán, accompanied by the councilors and technical staff with responsibility in the environmental areas of the 12 municipalities participating in it, among which was Antonio Moya, Councilor for Circular Economy of the City of Cieza.
As the final touch of the campaign and once the works of the winning track are finished, in December the presentation of the awarded municipality will be carried out, as well as the renovated track with recycled glass containers.
Source: Ayuntamiento de Cieza
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