The flowering of Cieza has become a highly anticipated moment for the cezanos and the thousands of tourists who repeat every year.
Today the content of the program in the town was presented to the media to publicize the tourist, gastronomic and cultural sports experiences that will be able to live in Cieza from February 22 to March 22.
The Mayor Pascual Lucas and the Councilor for Tourism Antonio Moya, accompanied by the rest of the councilors responsible for the activities that form Floración, have offered the local media a press conference as a starting gun for the project that is planned for the weekend that comes.
The councilor has thanked all the sponsors, tourism companies, organizations, hoteliers, shops, associations, farmers, and neighbors in general for the "enthusiasm and support that everyone demonstrates to be able to celebrate this special month for Cieza that has already been become part of the lives of many people. "
The new flowering schedule will be loaded with activities to attract tourists not only to the fields but also to the town center to spend a full day in Cieza.
The strategy of the city council is to seasonally adjust tourism by promoting the rest of the tourist offers that the city has, and not only during the month of flowering of fruit trees, but at other seasons of the year.
With the integration of activities divided into the petals Nature, Heritage, Performing Arts, Sports and Gastronomy, tourists are able to have leisure alternatives and know Cieza beyond the fields and routes offered by specialized companies, which each year raise more the quality of its services thanks to the confidence of the tourist that comes from many corners of the world.
The mayor of Cieza, during his speech recalled that farmers are the people who make it possible to enjoy the beauty of the fields, and has said that "on days like these, the agricultural sector of cieza deserves our support and thanks, since is being punished and needs the eyes of all. "
Among all the petals they add more than 100 prepared activities stopped to publicize Cieza beyond the beauty of the pink mantles that are in the fields.
Among all of them, this new edition will feature SaborArte, the Gastronomic Fair belonging to the tourism project that already became last year the fair with the largest number of restaurants in the region and that reached an attendance record in just 3 days, with more than 10,000 visitors who moved from different points.
SaborArte will become for the fourth year a plan to get lost in Cieza between cover and cover from 5 to 8 of this month in which attendees can eat tapas from more than 25 restaurants, taste exclusive menus with live cooking and workshops in an area totally new with Cieza called Cicola, a Laboratory of Commerce and Hospitality with a Gastrobar still to be inaugurated, but which the department of which is responsible María Jesús López will announce as a scoop during these days in which the fair is held .
The starting gun will be next weekend with the illumination of pink throughout the municipality with a light show in the streets thanks to the collaboration of Irel, one of the local companies that bet on Flowering.
The flowers, and the senses it awakens, as well as the entire Flowering conglomerate expects to receive more than 80,000 tourists in 4 weeks, to receive spring and convey that Cieza is "much more than you see".
Source: Ayuntamiento de Cieza