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| The Consumption Councilor of the Cieza City Council specifies that the objective is to reduce obesity and overweight in young people | The Ministry of Consumer Affairs will prohibit advertisements for unhealthy foods aimed at children under 15 years of age, thereby increasing this ban by three years, in order to reduce the prevalence of obesity and overweight and its consequences, both in the field of public health as in its social repercussions.In a press release, the Councilor for Consumption of the City of Cieza, Francisco Saorín, explained that this will be one of the main keys to the reform of the so-called 'PAOS Code', a regulatory code for food and beverage advertising directed to minors that the Ministry of Consumption directed by Alberto Garzón will start up.Saorín has specified that, in this way, the Ministry directed by Alberto Garzón intends to increase the age of protection that is currently established to 12 years by limiting the advertising of food to those that have the most favorable codes for health, Nutri-Score codes A and B.Nutri-Score is a distinctive that informs about the nutritional quality of foods and that is colloquially attributed the name of "traffic light" because it classifies them in five colors that progressively evolve from green (healthier) to red (less healthy) .

These colors are associated with five letters (A / B / C / D / E) that make the code easier to read.Also, the Councilor for Consumption has positively valued the intention of the Ministry to prohibit the participation of famous people and animated characters in these commercial spaces, both on television and in movie theaters, according to the same sources."Alarming" figures on poor nutrition in childrenFrancisco Saorín already advanced last week the results of the 'Aladino 2019' study, which concludes that childhood obesity is a serious socioeconomic problem and yields "alarming" figures regarding poor nutrition in children in Spain.

A study that indicates that the prevalence of overweight in the child population aged 6 and 9 is 23.3%, and that of obesity is 17.3%, according to the WHO weight status standards.

In total, four out of ten schoolchildren are overweight.Finally, Saorín has emphasized the consensus that exists between experts and specialists in nutrition about the fact that the system is not working properly because advertising on infant food has little control.

Source: Ayuntamiento de Cieza