Portal de Cieza
www.portaldecieza.com
| After two months the Municipal Corporation remains silent | Fernando Fernández Villa, a resident of Cieza, has served as editor of the Alfaqueque Ediciones label since 2008, having published more than 50 titles that have been sold and distributed throughout the national territory through bookstores throughout the country, and all this has contributed to bringing the name of the town outside the region, some of his books were even distributed in different countries in Europe and the American continent.The brand and logo of the Alfaqueque Ediciones publishing house are his property and were registered in January 2008 in the Industrial Property Registry and the Spanish Patent and Trademark Office (OEPM).The publisher's logo was designed by a local artist under the directions of the publisher.
These indications expressly stated that the logo should be made based on one of the arches of the house No.
10 of Siyâsa and that it is exhibited in the Museum of the same name.Recently, the City Council of Cieza has created a new corporate image for the Siyâsa Museum and the Islamic site of Siyâsa.
As we are seeing for the different activities, the City Council is using an unregistered trademark that uses graphic motifs and logos that are based on the same motif of the house No.
10 of Siyâsa that this publisher used for the creation of its logo.The current Mayor of Cieza has collaborated with this publisher in some book presentation and both he, and some other members of the Municipal Corporation, are de facto knowledgeable about the Alfaqueque Ediciones logo.Manuel Toledo Rodríguez, the creator of the corporate identity, is a resident of Cieza and has produced considerable brochures, posters and various publicity for the City of Cieza, including advertising for the Regional Children's and Youth Book Fair that took place during 2016 , 2017, 2018 and 2019 in which, expressly, Alfaqueque Ediciones and its editor, Fernando Fernández Villa, was the proponent of said Fair and organized it together with the Department of Culture.In the first edition, Manuel Toledo made the brochure and poster of the same in which the logo of the Alfaqueque publishing house can be seen, so we can assure that Manuel Toledo Rodríguez, already in 2016, was a de facto connoisseur of the Alfaqueque Ediciones logo ."As we can see, there is a similarity that may be considered illegal, since the similarity between the two can lead to a risk of confusion for both logos", as indicated in the report-opinion of the lawyer Borja Fernández Ondoño, who It was commissioned by the editor of Alfaqueque, in order to study the legal legal situation of the new corporate identity of the Museum and the Siyâsa Site.It all started when the Ciezano editor was invited on August 24 to the inauguration of the Siyâsa refurbishment works and the presentation of the new corporate identity of the Museum.
Fernández could not believe when he practically saw his logo in that new identity.
The last straw occurred in that same act in which the last Alfaqueque book, Maryam de Siyasa, was also presented and the publisher's logo could be seen on the cover of the book projected on the wall.
At the end of the event, many people commented to the editor about the resemblance and similarity between their logo and the one presented by the Cieza City Council for the Museum.Fernando Fernández, who is also editor of La Fea Burguesía y Tirano Banderas, does not understand how such clumsiness could have been committed since in the Siyasa Museum there are hundreds of tools, instruments, bows and other objects that could have been used for the new corporate identity.
The publisher is considered the author of the original idea that the City Council now wants to use.As stated "I could understand that someone from another place could have made a mistake when making such a similar logo but that the councilors of the City Council of Cieza and its designer, Ciezano, did not 'see' the similarity with the logo of the only publisher there is.
in Cieza, I can't believe it.
However, it can happen.
"The only thing Fernández wants is that for justice, common sense, and to avoid confusion among citizens, the Cieza City Council withdraws the aforementioned figure, ceasing its use.
Although he emphasizes that for two months he communicated it to the City Council, no one from the Corporation has approached him to exchange opinions on the matter.
Only the designer Manuel Toledo verbally communicated that he would be willing to withdraw the figure in question.
The editor hopes that the situation will be resolved with dialogue, and that other types of actions do not have to be reached.
Source: Alfaqueque Ediciones
Privacy policy
- Legal notice
- Cookies