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From UPyD Cieza believe that tourism now represents an opportunity to create jobs and diversify the local economy.

We must overcome the outdated concept of tourism photography that does not generate wealth and confront the study of income-generating strategies, focusing more on the quality of tourism and not merely the number of visitors statistics mask the reality of the sector.

If we want to strengthen the tourism business sector should make strategies to increase the number of visitors and, above all, spending and average stay in Cieza.

From UPyD Cieza will insist on promoting an industry that, despite the thousands of tourists who visit our property, no more than sporadic.

We welcome the initiatives developed by the Team, because, first, to bring out the little work done in recent years.

It seems a great achievement recognition, for example, Easter as a festival of National Tourist Interest, but we still have to work harder and better because Cieza tourism deserves quality tourism.

This are some suggestions: Overcoming seasonality (the concentration in a few dates) of tourism, activities aimed at providing tourism products, to involve other sectors in the locality and seek greater diversification, in order that the impact economic and social development is reflected in all the people and not focus on temporary festivals such as Easter or the Festival Shield.

That is, make better use of tourist goods has Cieza: landscapes (Watchtower, Bloom, Almadenes) and history (The Serreta, Medina Siyâsa, Museum of Esparto and Theodore Mill).

Given all these circumstances, the City Council should reconsider the waste of 20,000 € in 1,500 copies of the magazine "CiezaTurística" think if more than 13 € per copy is economic or not, and rethink that expense in promoting tourism and creating of employment.

All these proposals, and develop relevant content in different pockets of the town and, most importantly, assess the results from an economic point of view, are some of the aspects to be taken into account in developing tourism strategies that taken from this point if we are to translate into wealth and job creation.

Source: UPyD Cieza